LIMINAL is a creative organization centered on brand-driven artist management. We do not approach artists as short-term projects or one-off content, but design them as long-term brands built to grow and accumulate value. To achieve this, we structurally define each artist’s identity, narrative world, and direction, applying consistent standards across all activities. LIMINAL operates through the integrated collaboration of three specialized divisions: ARC ENT, responsible for artist management; ARC Creativeworks, overseeing creative planning, visual strategy, and design; and IPDX, managing IP-based merchandise planning, design, and production. Together, these divisions function as a unified system that enables artist and brand IPs to expand seamlessly across visuals, content, and merchandise.
Every project begins with visual strategy. Before content production, we establish a clear visual system defined by color, mood, texture, and style, ensuring consistency across albums, campaigns, media content, and merchandise. By connecting branding, content, design, production, and distribution into a single integrated structure, LIMINAL ensures that creativity translates into real business performance. As an organization specialized in entertainment and brand building, we continue to expand into proprietary brands, IP-driven merchandise, and scalable business models with long-term growth potential.
Team Arc.
Rachel Jimin Chang
Founder & Creative Director
Sean Oh
Chief Business Officer
Bomi Kim
Lead of Contents
Hyewon Ma
Junior Art Director
Siwon Zu
Styling Director
Teo Nam
Styling Director
Irene Kim
Brand Designer
Donggeon Kim
Planner
