LIMINAL is a creative organization centered on brand-driven artist management. We do not approach artists as short-term projects or one-off content, but design them as long-term brands built to grow and accumulate value. To achieve this, we structurally define each artist’s identity, narrative world, and direction, applying consistent standards across all activities. LIMINAL operates through the integrated collaboration of three specialized divisions: ARC ENT, responsible for artist management; ARC Creativeworks, overseeing creative planning, visual strategy, and design; and IPDX, managing IP-based merchandise planning, design, and production. Together, these divisions function as a unified system that enables artist and brand IPs to expand seamlessly across visuals, content, and merchandise.